What Is Thought Leadership? 5 Steps To Get It Right

February 1, 2013 Resources 0 Comments

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do you need to consider developing and publishing thought leadership.

2013 may finally be the year when content marketing becomes a mainstream discipline in marketing departments. Thought leadership is a key component of content marketing. So let’s nail down what it is, why you need it and the steps to get it right.

What Is Thought Leadership?

To highlight the problem with most buzzwords, Wikipedia calls thought leadership “business jargon.” And defines it as content that is recognized by others as innovative, covering trends and topics that influence an industry.

Read more: Forbes