It’s surprisingly easy to slip into promising something and not quite delivering, to become overly focused on the firm’s approach or methodology, or to create something that doesn’t have a strong engaging story.
Continue ReadingIf you want your thought leadership to be read and remembered, getting the structure right is a great investment.
Continue ReadingWhat is “the Curse of Knowledge?” And why is it responsible for so much bad prose?
Continue ReadingOriginally published by Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions at Source Global Research …
Continue ReadingConsumer-based storytelling influences people to consider purchasing products. Can B2B marketers co-opt storytelling techniques used in B2C marketing?
Continue ReadingWith passion, authors can do what it takes to create influential content. Are you as passionate as our interviewees about your next piece of content? Do you have an extreme interest in the topic, and in influencing others with new insights?
Continue ReadingAlmost every successful company recognizes that it is in the business of customer experience. But what about the customer experience of the people accessing your thought leadership?
Continue ReadingThe firm invests in a great piece of thought leadership, but only a small percentage of the consultants who could share it with relevant contacts do so.
Continue ReadingWe often ask senior executives what business issue they would like help with and never have any of them ever said, “You know what I really want? A survey.
Continue ReadingMaybe you associate Intel with the processor that makes your laptop work. On one hand, that’s a triumph of branding.
On the other hand, it’s a potential problem…