When—and how—to tell a client that their “content baby” needs a makeover.Continue Reading
Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting – we promise.
There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.Continue Reading
From wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.Continue Reading
I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.Continue Reading
Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.Continue Reading
Admit it, marketers: sometimes your authors – your subject-matter experts – come up empty. If your thought leadership is flat-lining, it’s time to call in the story doctors.Continue Reading