BLOG

Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting – we promise.

Why Great Thought Leadership Isn’t About The Clever Words

July 16, 2019 Blog 0 Comments

I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.

Continue Reading

Why Marketers Must Be Better Vetters

June 11, 2019 Blog 0 Comments

In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…

Continue Reading

Six Ways to Make Thought Leadership More Effective

May 29, 2019 Blog 0 Comments

A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.

Continue Reading

What Ought to Happen Before Thought Leadership Happens

May 15, 2019 Blog 0 Comments

The Scouts have had it right all along. That whole “Be Prepared” thing?  It applies just as much to thought leadership.

Continue Reading

No, Let’s Keep Saying “Thought Leadership”

April 11, 2019 Blog 0 Comments

A week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.

Continue Reading

Sorry, But That Really Is One Ugly Baby

February 4, 2019 Blog 0 Comments

When—and how—to tell a client that their “content baby” needs a makeover.

Continue Reading

Five Ways to Waste Money on Thought Leadership Content

January 15, 2019 Blog 0 Comments

There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.

Continue Reading

When I Rule the Strategic Content World in 2019

January 1, 2019 Blog 0 Comments

Hey, a guy can dream, can’t he?

Continue Reading

What Thought Leadership Actually Costs

December 11, 2018 Blog 0 Comments

There’s no clear-cut dollar answer to the thought leadership cost question. But there are guidelines that can help you plan and budget – and that’s what we’re sharing here.

Continue Reading