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Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting – we promise.

Sorry, But That Really Is One Ugly Baby

February 4, 2019 Blog 0 Comments

When—and how—to tell a client that their “content baby” needs a makeover.

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Five Ways to Waste Money on Thought Leadership Content

January 15, 2019 Blog 0 Comments

There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.

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When I Rule the Strategic Content World in 2019

January 1, 2019 Blog 0 Comments

Hey, a guy can dream, can’t he?

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What Thought Leadership Actually Costs

December 11, 2018 Blog 0 Comments

There’s no clear-cut dollar answer to the thought leadership cost question. But there are guidelines that can help you plan and budget – and that’s what we’re sharing here.

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Seven Habits of Highly Effective Content Marketers

November 29, 2018 Blog 0 Comments

From wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.

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4 things that just aren’t thought leadership

July 20, 2018 Blog 0 Comments

Every well-meaning marketer wants a piece of “thought leadership.” But apparently not everyone knows what it is. Here are four things I often see posing as thought leadership.

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Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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The questions you’ve got to ask before thought leadership gets going

March 7, 2018 Blog 0 Comments

Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.

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How to do great thought leadership when you’re short on great ideas

March 6, 2018 Blog 0 Comments

Admit it, marketers: sometimes your authors – your subject-matter experts – come up empty. If your thought leadership is flat-lining, it’s time to call in the story doctors.

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