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Deciding Who Makes Thought Leadership Happen

August 13, 2019 Blog 0 Comments

Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third. 

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Why Great Thought Leadership Isn’t About The Clever Words

July 16, 2019 Blog 0 Comments

I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.

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Why Marketers Must Be Better Vetters

June 11, 2019 Blog 0 Comments

In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…

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Six Ways to Make Thought Leadership More Effective

May 29, 2019 Blog 0 Comments

A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.

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What Ought to Happen Before Thought Leadership Happens

May 15, 2019 Blog 0 Comments

The Scouts have had it right all along. That whole “Be Prepared” thing?  It applies just as much to thought leadership.

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No, Let’s Keep Saying “Thought Leadership”

April 11, 2019 Blog 0 Comments

A week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.

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Sorry, But That Really Is One Ugly Baby

February 4, 2019 Blog 0 Comments

When—and how—to tell a client that their “content baby” needs a makeover.

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Five Ways to Waste Money on Thought Leadership Content

January 15, 2019 Blog 0 Comments

There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.

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When I Rule the Strategic Content World in 2019

January 1, 2019 Blog 0 Comments

Hey, a guy can dream, can’t he?

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