Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third.Continue Reading
Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting – we promise.
I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.Continue Reading
A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.Continue Reading
The Scouts have had it right all along. That whole “Be Prepared” thing? It applies just as much to thought leadership.Continue Reading
There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.Continue Reading