Deciding Who Makes Thought Leadership Happen
Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third.
Continue ReadingSay What?
Ergo Editorial connects you to a universe of highly experienced and talented writers and editors who help thought leaders get the ideas out of their heads and into the hands of their customers and prospects. Those editorial pros create strategic content that makes marketing campaigns far more effective. If you’ve got a big idea you want your target readers to know about, they’ll give the idea the impact it needs to get attention—and hold it.
Who needs this stuff and why?
Business leaders need thought leadership content. So do consultants. So do subject-matter experts of all stripes. Marketers too.
They need premium content because they understand that big ideas, expressed well, cut through the noise to bolster their brand equity, tap new markets, and strengthen relationships with clients, partners, and employees.
What kind of stuff?
Ergo Editorial brings you the talented professionals who write, edit and advise on articles, white papers, blogs, speeches, and much more. It’s big stuff and little stuff, from research-based reports that take weeks to blurbs and teasers that take minutes.
Our editorial experts meet your subject-matter experts at any point on the content development spectrum: they can start with the merest ideas -- or with detailed outlines or drafts your experts have already drafted.
Our tagline says it all: “The best expression of your great ideas”
What We Deliver
Click the file tabs to learn how Ergo Editorial can help you.
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Point of view articles
Timely mid-sized pieces that express a big idea clearly and crisply, and are flexible enough to be used in a variety of channels.
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White papers
In-depth guides on the topics that matter most to your firm and your customers.
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Mini books
In-depth content viewed from multiple angles and portioned into easily consumed chapters.
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Case studies
Real-world scenarios that shine the spotlight on your solutions to clients’ challenges.
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Bylined articles
Expert commentary that cements your credibility—in the media your target audience reads.
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Research reports
Your data and the stories behind it, packaged to inform and influence your clients.
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Speechwriting
Your ideas, in your voice, targeted to your audience and built to hold their attention.
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Video Scripts
Compelling stories that inspire and influence your audience.
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Blog posts
Powerful perspectives that strengthen your authority and expand your social reach.
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Website content
Engaging pages and promos that attract and inform your customers.
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Layout and design
Using your design templates and protocols (or developing new ones) to lay out text and graphics in the most attractive ways.
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Editorial calendar planning
Mapping out the editorial elements of your strategic marketing campaign in practical, economical ways.
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Editorial best practices
Applying best practices to avoid common pitfalls, accelerate thought leadership delivery, and minimize costs.
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Content quality audits
Gauging the impact of your thought leadership content compared to that of your competitors.
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Copy editing
Ensuring that your best ideas are expressed with correct spelling, punctuation, grammar, and more—and all adhering to your brand guidelines.
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Fact checking
Making sure that all names, dates, statistics, calculations, citations, and more are absolutely correct.
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Thought leadership workshops
Customized, hands-on programs on topics from strategy through execution.
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One-on-one executive coaching
Personalized coaching for select thought leaders on your team.
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Thought leadership webinars
Online programs that extend training to a larger audience.
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Team training
A multi-session approach to turn your junior associates into a strong bench of thought leaders.
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If it’s to do with envisioning, prototyping, proposing, developing,
refining, or planning strategic content, we’re all over it.
HOW WE DO WHAT WE DO (SO WELL)
We're different from the rest
Creating high-impact content calls for much more than polished wordcraft or a keen nose for news. It doesn’t spring naturally from a degree in English Lit or years as a reporter or magazine editor. It comes from an approach that’s all about business – your business.
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Our writers’ approach starts with dumb questions…
- Why do you want to publish this now, this year?
- Which competitors have published most on this topic?
- How is your argument different – and stronger?
- How would you sum it up for a target reader in a 30-second elevator ride?
- What data do you have to defend your argument?
- What examples can you cite to bring the story to life?
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… follows a smooth process..
The writers and editors we’ve selected use a proven publishing practices– with your resources and budget very much in mind.
As with any business process, publishing gets derailed when roles and responsibilities are unclear, when dogma overshadows discussion, and when governance of the process is weak. Our experienced editorial pros keep things on track and on time. -
…and it’s not over until it’s over
Throughout the publishing process, Ergo Editorial’s writers and editors listen with both ears open. They check in regularly to stay alert to changes as the project unfolds, and to make sure you’re getting what you need. It’s all part of treating your publishing priorities as real business priorities.
Content may be king – but process is the prince.
Clever Clients
Our clients are busy C-suite executives and senior partners – and the marketing and publishing professionals who support them. Most of those business leaders are in top-tier management consulting firms, but they’re also in technology firms, academia, and the finance world.
What they share
All of our clients have something in common: they live and breathe big ideas. Those ideas are crucial components of their market positioning. For many, the ideas are the primary way they convey their experience, insights and action orientation to their clients and prospects.
What they need
Our clients think up big ideas – but writing about them is a different matter. They need “story doctors” who can take the outlines of those ideas and turn them into powerful, persuasive messages. Who confidently provide constructive critiques. Who help package those ideas to suit all the channels through which their clients and prospects consume strategic content.
That’s where Ergo Editorial comes in.
…and a bunch of other big names you most certainly have heard of…
Testimonials
Loved all the feedback you had for the team. Very on point…. Looking forward to working on this piece with you – it should be a very good one for our practice
Your writer was awesome today on the troublesome little project I've got her working on. Very responsive and super-quick turnaround
Many thanks for your first draft and comments. As always, very helpful also to sharpen our thoughts.
What a pro! I was bracing for a negative meeting with a partner—and your writer’s willingness and flexibility in working in his ideas had made him very happy with the draft so far! So grateful!
My team tells me how much they enjoy the engagement from your people on the calls and all the great questions your folks ask!
Your writer has done an outstanding job working with us as the writer for our reports and with your permission we'd like to put him to work again this fall. Please let us know at your earliest convenience is we may continue to work with him. It would be a real pleasure.
Thanks for this…it’s really given me a calm mind to go into my vacation…
Your writer edited the first article and did a great job with really dense and complicated content.
Thank you very much for this version, and for your work overall. Your writing and corrections have been extremely helpful in finishing the paper. Also - your commitment, especially making suggestions beyond what was expected from you at several occasions, really brought us forward.
I wanted to let you know that the editor of [the journal] has just come back to say she really likes the guest article and is accepting it for publication. This is really down to you - we didn't give you a huge amount to work with at the outset, but you were able to dig out a really strong POV from the team with just a couple of phone calls. You made the process incredibly smooth for our partners. Hugely grateful, thank you.
Many thanks for the intro again – FANTASTIC work, well-liked by us and very nicely written.
Terrific article...this will be seen as a seminal article for years to come. Very comprehensive and thoughtfully prescriptive.
Thanks for all of your help. It was such a HUGE difference working with you. I'm so appreciative of your excellent writing and advising.
Based on what your team did, certainly would use Ergo Editorial again. Was great help to get the paper going. Has been a huge success with clients.
Your writer is knocking it out of the park with the labor productivity piece. He found a way to get 20 pounds of technical stuff into a 10-pound, compelling piece, working in examples after the initial draft seamlessly.
That makes total sense. A real value-add suggestion….Bad on me for not paying closer attention to the questions and thinking of this earlier. But what a great thing not to have to think of all the great ideas when we have partners like you who can help us get to the right solution quickly.
Outstanding -- Would absolutely use you again -- and recommend you to others!
Thank you so much for taking this on last minute, doing great work, and making this such a seamless transition. Much appreciated!
Worth every penny – you are awesome!!
You did a terrific above-and-beyond job on this project. We really hope you’ll be available to work with us again.
[The partners] loved it. You did a phenomenal job ... thanks. You are the best find of my marketing career.Deloitte Consulting
… a life-saver. I really appreciate that you found a great writer at such short notice.Big 3 management consultancy
Outstanding – very strong and really helped us set the tone throughout the report to ensure that it reads more like a story versus a white paper.Big 3 management consultancy
Please let me echo my sincere thank you for the many contributions to this piece – not just with special writing capabilities but also the intellectual {input and} thinking.Big 3 management consultancy
Your writer did a fantastic job. She really turned the document around quickly and her comments were very much on point. Both the team and
I would enthusiastically recommend her.Big 3 management consultancy
Your work has been outstanding to date, and we have greatly enjoyed working with you. We look forward to continuing the relationship.NERA Economic Consulting
I adore this rewrite. Thank you so much for jumping in on short notice; you have already improved it 100%.Large global management consultancy
… this point-of-view paper … will become our bible for the next however many months.Big 3 management consultancy
Our book is picking up nicely – great client feedback from "Inspiring!" to "Need more." It clearly shows our breadth and depth … to shape the mindset of this industry.Large global management consultancy
Creative Crew
We’re not what you imagine when you think of “writers.” Ergo Editorial is a premier “talent agency” that stands apart from typical solo freelance writers in all sorts of ways that benefit you. Here’s a glimpse of who we are:
All about impact
With Ergo Editorial, you get far more than “wordsmiths.” You get story doctors – true thought partners who help shape your experts’ stories for highest impact. The writers and editors we use don’t just take notes; they provide prompt, decisive recommendations and informed, constructive pushback.
Built for business
The writers and editors we select are business veterans. Most have worked for decades in publishing and strategic marketing. Many have spent years inside business. Some come from management consulting; others have backgrounds in industrial manufacturing, energy, law, defense, financial services, or technology.
Here to serve
Ergo Editorial’s team – and all of the writers and editors we use -- are customer-first people who listen hard, revise readily, and advise with care. We’re also process perfectionists, promoting best practices from beginning to end of every project.
And we’re good stewards of your time and money, working efficiently and advising on efficiencies.
Made to scale up
Need to produce big stuff – like a multi-chapter book or a series of related articles? Ergo Editorial assembles teams of experienced writers for just such projects. Then, our project managers work continually with the whole team, keeping things on time and on budget.
Designed to keep projects moving
Projects run late for all kinds of reasons. Your executives always have to put their clients first. Or maybe someone is out sick.
No worries: Ergo Editorial puts the start back in start-stop. Our team approach ensures continuous resourcing of your critical projects.
Attuned to Consistent Voice
Different folks have different strokes — and clients absolutely notice when writing styles differ. Ergo Editorial’s processes ensure that your strategic content is consistent from end to end in tone, voice and structure.
More than what you’re used to, right?
Meet the Team
Our content creators and editors have distinctive backgrounds in business journalism, management consulting, marketing, and editing. Many on our team have run content businesses or managed thought leadership programs at leading companies. Past employers include The Harvard Business Review, Newsweek, The Wall Street Journal, and The New York Times, not to mention some of the world’s leading universities and the companies we serve as clients.
Leadership
John Kerr
Founder & PrincipalAs founder and leader of Ergo Editorial, John has assembled an ace team of business…
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Mary Brandt
OperationsMary Brandt oversees Ergo Editorial’s corporate processes, coordinating project management and editorial support of writers…
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Jeff Garigliano
EditorialJeff Garigliano is the editorial operations lead for Ergo Editorial, where he works with clients…
Read moreAnd Here’s A Glimpse Of Some Of Our Writing And Editing Talent
Let us turn your great ideas into lasting impressions.
How We've Helped
Read how our clients benefit from Ergo Editorial’s work
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Writing the "book" on brand portfolio management
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Getting more value from existing marketing investments
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Presenting an M&A boutique as expert seller too
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Creating content (and context) for new business book
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Helping Manpower tell important stories about talent migration
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Enabling Accenture to reach C-suite prospects
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Adding to MIT’s library of management thinking
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Developing yearly industry report for Bain
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Turning Accenture’s "Tech Vision" from modest bulletin to flagship report
Blog
YOU CAN’T SHUT US UP ABOUT THIS STUFF
Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting — we promise.
Why Great Thought Leadership Isn’t About The Clever Words
I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.
Continue ReadingWhy Marketers Must Be Better Vetters
In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…
Continue ReadingSix Ways to Make Thought Leadership More Effective
A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.
Continue ReadingWhat Ought to Happen Before Thought Leadership Happens
The Scouts have had it right all along. That whole “Be Prepared” thing? It applies just as much to thought leadership.
Continue ReadingNo, Let’s Keep Saying “Thought Leadership”
A week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.
Continue ReadingContact
- 110 Whitman Street, Stow, MA 01775, United States
- +1 978 897 0555
- info@ergoeditorial.com
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Connect
CONTENT SEEKERS
Maybe you’re at the ideation stage of creating strategic content for your practice or your whole organization. Perhaps you’ve already got the big ideas locked down, but you need resources fast to get those ideas out into the market. Whatever the stage, size or scope, we can help. Contact us today to see how we can help your organization capture and communicate your best ideas.
Tell us how we can help you. +1 978 897 0555
How can we help?
CONTENT CREATORS
Please say a bit about yourself! Send us your CV and some clips and tell us, in a paragraph or two, what you do to deliver top-quality work to very demanding organizations.
We source projects all over the world, in every business function and across almost every industry. We’re always looking to augment the Ergo Editorial team with great writers, editors and designers who really understand everything that’s needed to produce top-tier strategic content, day in and day out.
Tell us how we can help you. +1 978 897 0555