Deciding Who Makes Thought Leadership Happen
Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter whos on first, second, and third.
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Loved all the feedback you had for the team. Very on point. Looking forward to working on this piece with you it should be a very good one for our practice
Your writer was awesome today on the troublesome little project I've got her working on. Very responsive and super-quick turnaround
Many thanks for your first draft and comments. As always, very helpful also to sharpen our thoughts.
What a pro! I was bracing for a negative meeting with a partnerand your writers willingness and flexibility in working in his ideas had made him very happy with the draft so far! So grateful!
My team tells me how much they enjoy the engagement from your people on the calls and all the great questions your folks ask!
Your writer has done an outstanding job working with us as the writer for our reports and with your permission we'd like to put him to work again this fall. Please let us know at your earliest convenience is we may continue to work with him. It would be a real pleasure.
Thanks for thisits really given me a calm mind to go into my vacation
Your writer edited the first article and did a great job with really dense and complicated content.
Thank you very much for this version, and for your work overall. Your writing and corrections have been extremely helpful in finishing the paper. Also - your commitment, especially making suggestions beyond what was expected from you at several occasions, really brought us forward.
I wanted to let you know that the editor of [the journal] has just come back to say she really likes the guest article and is accepting it for publication. This is really down to you - we didn't give you a huge amount to work with at the outset, but you were able to dig out a really strong POV from the team with just a couple of phone calls. You made the process incredibly smooth for our partners. Hugely grateful, thank you.
Many thanks for the intro again FANTASTIC work, well-liked by us and very nicely written.
Terrific article...this will be seen as a seminal article for years to come. Very comprehensive and thoughtfully prescriptive.
Thanks for all of your help. It was such a HUGE difference working with you. I'm so appreciative of your excellent writing and advising.
Based on what your team did, certainly would use Ergo Editorial again. Was great help to get the paper going. Has been a huge success with clients.
Your writer is knocking it out of the park with the labor productivity piece. He found a way to get 20 pounds of technical stuff into a 10-pound, compelling piece, working in examples after the initial draft seamlessly.
That makes total sense. A real value-add suggestion.Bad on me for not paying closer attention to the questions and thinking of this earlier. But what a great thing not to have to think of all the great ideas when we have partners like you who can help us get to the right solution quickly.
Outstanding -- Would absolutely use you again -- and recommend you to others!
Thank you so much for taking this on last minute, doing great work, and making this such a seamless transition. Much appreciated!
Worth every penny you are awesome!!
You did a terrific above-and-beyond job on this project. We really hope youll be available to work with us again.
[The partners] loved it. You did a phenomenal job ... thanks. You are the best find of my marketing career.Deloitte Consulting
a life-saver. I really appreciate that you found a great writer at such short notice.Big 3 management consultancy
Outstanding very strong and really helped us set the tone throughout the report to ensure that it reads more like a story versus a white paper.Big 3 management consultancy
Please let me echo my sincere thank you for the many contributions to this piece not just with special writing capabilities but also the intellectual {input and} thinking.Big 3 management consultancy
Your writer did a fantastic job. She really turned the document around quickly and her comments were very much on point. Both the team and
I would enthusiastically recommend her.Big 3 management consultancy
Your work has been outstanding to date, and we have greatly enjoyed working with you. We look forward to continuing the relationship.NERA Economic Consulting
I adore this rewrite. Thank you so much for jumping in on short notice; you have already improved it 100%.Large global management consultancy?
this point-of-view paper will become our bible for the next however many months.Big 3 management consultancy
Our book is picking up nicely great client feedback from "Inspiring!"to "Need more." It clearly shows our breadth and depth to shape the mindset of this industry.Large global management consultancy
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Read moreTake a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter whos on first, second, and third.
Continue ReadingI want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the worlds best writer from any era and they would probably fail in our line of work.
Continue ReadingIn just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…
Continue ReadingA new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.
Continue ReadingThe Scouts have had it right all along. That whole Be Prepared thing? It applies just as much to thought leadership.
Continue ReadingA week or so ago, I reposted a pointed critique of the term thought leadership. Then I realized Id become part of the howling mob.
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