Using the Minto pyramid to start a white paper? Stop right now.

July 28, 2016 Blog 0 Comments

Not long ago, a new client asked if we were familiar with the Minto Pyramid…

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Even McKinsey has got the survey virus — what’s the antidote?

July 27, 2016 Resources 0 Comments

We often ask senior executives what business issue they would like help with and never have any of them ever said, “You know what I really want? A survey.

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Why Thought Leaders Should Never be Writers

July 6, 2016 Blog 0 Comments

Imagine this: a senior partner has a great idea for an article. She jots down a few thoughts during a break in her client meeting. She writes up that idea on the plane ride back from the client. Done! Published. Posted. Right? Not right.

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