Content That Counts
Thought leaders understand that big ideas, expressed well, cut through the noise to bolster their brand, tap new markets, and strengthen relationships with clients, partners, and employees. Ultimately that helps grow your business.
See Our Services
Regardless of the final format, Ergo Editorial connects you to a universe of highly experienced talent to help thought leaders get the ideas out of their heads and into the market. Our writers and editorial pros create strategic content that makes your brand far more effective. They’ll help your big ideas get attention — and hold it.
POINT-OF-VIEW ARTICLES
Timely mid-sized pieces that express a big idea clearly and crisply and are flexible enough to be used in a variety of channels.
WHITE PAPERS
In-depth guides on the topics that matter most to your firm and your customers.
MINI BOOKS
In-depth content viewed from multiple angles and portioned into easily consumed chapters.
CASE STUDIES
Real-world scenarios that shine the spotlight on your solutions to clients’ challenges.
BYLINED ARTICLES
Expert commentary that cements your credibility — in the media your target audience reads regularly.
RESEARCH REPORTS
Your data and the stories behind it, packaged to inform and influence your clients.
SPEECHWRITING
Your ideas, in your voice, targeted to your audience and built to grab and hold their attention.
VIDEO SCRIPTS
Compelling content that your target viewers will want to share with colleagues.
BLOG POSTS
Powerful perspectives that strengthen your authority on key topics and expand your social reach.
WEBSITE CONTENT
Engaging pages and promos that attract and inform your customers.
LAYOUT AND DESIGN
Using your design templates and protocols (or developing new ones) to lay out text and graphics in the most attractive ways.
EDITORIAL CALENDAR PLANNING
Mapping out the editorial elements of your strategic marketing campaign in practical, economical ways.
EDITORIAL BEST PRACTICES
Applying best practices to avoid common pitfalls, accelerate thought leadership delivery, and minimize costs.
CONTENT QUALITY AUDITS
Gauging the impact of your thought leadership content compared to that of your competitors.
COPY EDITING
Ensuring that your best ideas are expressed with correct spelling, punctuation, grammar, and more — and all adhering to your style book and your brand guidelines.
FACT CHECKING
Making sure that all names, dates, statistics, calculations, citations, and more are absolutely correct.
THOUGHT LEADERSHIP WORKSHOPS
Customized, hands-on programs on topics from strategy through execution.
TEAM TRAINING
A multi-session approach to turn your junior associates into a strong bench of thought leaders.
ONE-ON-ONE COACHING
Personalized coaching for select thought leaders on your team.
THOUGHT LEADERSHIP WEBINARS
Online programs that extend training to a larger audience.
If it’s to do with envisioning, prototyping, proposing, developing,
refining, or planning strategic content, we’re all over it.
See The Results
Our editorial pros meet your subject-matter experts at any point on the content development spectrum. Whether your experts have only bulleted outlines or full drafts, Ergo Editorial will pressure-test the ideas, reinforce them, and work with you to deliver premium content, fast.
If you’re still debating those ideas, we can help you get clarity and consensus to get to a final product. Just let us know the starting point, and we’ll help you take it from there.
See how our clients benefit from our work.
Writing the “Book” on Brand Portfolio Management
To showcase Lippincott’s preeminence in brand portfolio management, we were selected to develop a special issue of the brand consultancy’s “Sense” journal.
Enabling Accenture to Reach C-Suite Prospects
Accenture called on us to develop articles and position papers that would demonstrate a deep understanding of the issues confronting C-suite business executives.
Adding to MIT’s Library of Management Thinking
For MIT’s journal of business research and ideas, we edited select feature articles that had passed muster with peer reviewers.
Getting More Value From Existing Marketing Investments
To help branding consultancy Lippincott get the maximum benefit from its marketing investments, we repurposed the firm’s core thinking on the theme of brand strategy before, during, and after a merger.
Helping Manpower Tell Important Stories About Talent Migration
To stake its claim as an expert in workforce management themes, Manpower worked with us to develop a detailed white paper on the huge migrations of talent across borders and between regions — and the impact of those migrations for policy makers and business leaders alike.
Developing Yearly Industry Report for Bain
We have written and edited Bain’s yearly report on the global diamond industry for six years running.
Presenting an M&A Boutique as Expert Seller Too
C.W. Downer & Co., a prominent merger-and-acquisitions boutique consultancy now known as Alantra, chose us to help reach small business owners who might be considering selling all or part of their companies.
Creating Content (and Context) for New Business Book
When he was writing his second business book, Robert A. Rudzki, president of management consultancy Greybeard Advisors, hired us to help him enhance his content and meet his deadlines.
Turning Accenture’s “Tech Vision” From Modest Bulletin to Flagship Report
Ergo Editorial helped boost Accenture’s yearly “Technology Vision” report from a modest bulletin authored by the CTO to a high-impact, wide-circulation publication that has become central to Accenture’s go-to-market strategy.
What Clients Say
Creatively Different
We’re not what you imagine when you think of “writers.” Ergo Editorial is a premier “talent agency” that stands apart from typical solo freelance writers in all sorts of ways that benefit you. Here’s a glimpse of who we are:
ALL ABOUT IMPACT
With Ergo Editorial, you get far more than “wordsmiths.” You get story doctors — true thought partners who help shape your experts’ stories for highest impact. The writers and editors we use don’t just take notes; they provide prompt, decisive recommendations and informed, constructive pushback.
BUILT FOR BUSINESS
The writers and editors we select are business veterans. Most have worked for decades in publishing and strategic marketing. Many have spent years inside business. Some come from management consulting; others have backgrounds in industrial manufacturing, energy, law, defense, financial services, or technology.
HERE TO SERVE
Ergo Editorial’s team — and all of the writers and editors we use — are customer-first people who listen hard, revise readily, and advise with care. We’re also process perfectionists, promoting best practices from beginning to end of every project. And we’re good stewards of your time and money, working efficiently and advising on efficiencies.
MADE TO SCALE UP
Need to produce big stuff — like a multi-chapter book or a series of related articles? Ergo Editorial assembles teams of experienced writers for just such projects. Then, our project managers work continually with the whole team, keeping things on time and on budget.
DESIGNED TO KEEP PROJECTS MOVING
Projects run late for all kinds of reasons. Your executives always have to put their clients first. Or maybe someone is out sick. No worries: Ergo Editorial puts the start back in start-stop. Our team approach ensures continuous resourcing of your critical projects.
ATTUNED TO CONSISTENT VOICE
Different folks have different strokes — and clients absolutely notice when writing styles differ. Ergo Editorial’s processes ensure that your strategic content is consistent from end to end in tone, voice, and structure.
More than what you’re used to, right?
MEET THE TEAM
Our content creators and editors have distinctive backgrounds in business journalism, management consulting, marketing, and editing. Many on our team have run content businesses or managed thought leadership programs at leading companies. Past employers include The Harvard Business Review, Newsweek, The Wall Street Journal, and The New York Times, not to mention some of the world’s leading universities and the companies we serve as clients.

John Kerr
Founder & Principal
As founder and leader of Ergo Editorial, John has assembled an ace team of business …
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Jeff Garigliano
Editorial
Jeff Garigliano is the editorial operations lead for Ergo Editorial, where he works …
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PAUL FELDMAN
Editorial
Paul has been a writer and editor for more than 30 years focusing on topics …
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Kepler Knott
For 25+ years, Kepler has delivered go-to-market research, strategy and communications …
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Barbara Rozowsky
Financial
Barbara brings decades of experience in accounting to running the financial …
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Whitney Smith
Client Service Manager
Whitney is Ergo Editorial’s Client Service Manager, responsible for managing …
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AND HERE’S A GLIMPSE OF SOME OF OUR WRITING AND EDITING TALENT
LET US TURN YOUR GREAT IDEAS INTO LASTING IMPRESSIONS
INSIGHTS
Listen up! We have all kinds of opinions about how to do this stuff right. No ranting — we promise.
Developing Content That Counts
Good content might help you sell your products and services. Great content moves markets and societies. Follow these 5 steps to start and sustain to create content that counts for successful engagement with your target audience.
Does your thought leadership make readers take action?
It would be great if more strategic content was written to prompt “action this day” — or any day, for that matter.
Compelling Content Requires Pressure Testing Your Ideas
Hurry-hurry! You know the situation: the big industry conference is looming and your authors are getting their ideas together …
Beware of thought leadership that’s deep-fried in data
Too much of a good thing is… bad. And way too much of it is really bad.