Six Ways to Make Thought Leadership More Effective

May 29, 2019 Blog 0 Comments

A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.

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What Ought to Happen Before Thought Leadership Happens

May 15, 2019 Blog 0 Comments

The Scouts have had it right all along. That whole “Be Prepared” thing?  It applies just as much to thought leadership.

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