Accenture Technology Vision 2014 Identifies Six IT Trends Driving Digital Power Shift as Large Enterprises Assume Role of Digital Disrupters

he days of innovative, technology-focused start-ups being the only market disrupters and growing faster than their larger, more established competitors may be coming to an end, according to a new report by Accenture (NYSE: ACN), as large enterprises are starting to take advantage of their size, skills and scale to transform into truly digital businesses.

The Accenture Technology Vision 2014 identifies six technology trends that are enabling large enterprises to join those start-ups previously recognized as market disrupters in pushing the boundaries of innovation and taking advantage of digital technologies for competitive advantage. The report finds leading enterprises are pursuing digital strategies that leverage mobility, analytics, and cloud to improve business processes, take advantage of real-time intelligence, expand the boundaries of traditional workforces, and transform the way data is managed and used.

“We’re seeing large enterprises – armed with the resources, scale and drive to reinvent themselves through digital transformation – reasserting leadership in their markets,” said Paul Daugherty, chief technology officer, Accenture. “Leading companies are adopting digital to drive their processes more effectively and transform how they go to market, collaborate with partners, engage with customers, and manage transactions. Digital is rapidly becoming part of the fabric of their operating DNA and they are poised to become the digital power brokers of tomorrow.”

Read more: Accenture Newsroom