3 Ways Ebooks Could Help Improve Your Content Marketing Strategy

June 17, 2015 Resources

Due to Google’s new search algorithms, Jesse Noyes, senior director of content marketing for Kapost, says that “thin” online content, like low-quality guest blog posts are out this year and that “fat” content is in for the year 2015. She also explains that “fat” content is anything that can be broken up and used for multi-channel campaigns, such as ebooks, white papers, infographics and videos.

Ebooks are especially “fat”, expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018. With self-published ebooks comprising 32% of Amazon’s daily ebook sales at the end of the quarter ending October 2, 2014, marketers should be taking advantage of this type of content marketing.

But publishing ebooks is expensive. How can you justify the cost of publishing ebooks?

Is the ROI good enough that your company’s content marketing plan can benefit from it? Absolutely. Let’s look at 4 reasons that ebooks will improve your content marketing strategy for 2015.