What Makes You Think Your White Paper Is Any Good?

May 31, 2016 Blog 0 Comments

After months of debate and discussion, your big new white paper is out. But is it really any good? How will you know? Hint: scorecards.

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What Trump Can Teach Marketers About Thought Leadership

May 10, 2016 Blog 0 Comments

The snarky rejoinder: “You mean, at Trump University???” OK, now we’ve gotten the cheap laugh…

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