Why “me too” thought leadership may not be “meh”

November 30, 2016 Blog 0 Comments

This must sound weird coming from someone whose definition of thought leadership content hinges on “communicating insightful and persuasive ideas” but…sometimes piggybacking on someone else’s ideas is OK too.

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Want great thought leadership content for the long haul? Don’t just flag down the next solo freelancer.

November 2, 2016 Blog 0 Comments

Too often, content marketers think of freelance writers as taxicabs, circling the block, constantly looking for a fare.

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Thought leadership content: why hire a writer when you need a story doctor?

October 12, 2016 Blog 0 Comments

Any competent writer will be able to produce a passable first draft, working from a bullet-point outline or notes or slide deck. But a story doctor will do much more…

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“Can I have the meat, please?” (not if you want well-done thought leadership content)

August 11, 2016 Blog 0 Comments

Imagine going to an upscale steakhouse known for the finest cuts of prime beef and…

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Using the Minto pyramid to start a white paper? Stop right now.

July 28, 2016 Blog 0 Comments

Not long ago, a new client asked if we were familiar with the Minto Pyramid…

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Even McKinsey has got the survey virus — what’s the antidote?

July 27, 2016 Resources 0 Comments

We often ask senior executives what business issue they would like help with and never have any of them ever said, “You know what I really want? A survey.

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Why Thought Leaders Should Never be Writers

July 6, 2016 Blog 0 Comments

Imagine this: a senior partner has a great idea for an article. She jots down a few thoughts during a break in her client meeting. She writes up that idea on the plane ride back from the client. Done! Published. Posted. Right? Not right.

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What Makes You Think Your White Paper Is Any Good?

May 31, 2016 Blog 0 Comments

After months of debate and discussion, your big new white paper is out. But is it really any good? How will you know? Hint: scorecards.

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What Trump Can Teach Marketers About Thought Leadership

May 10, 2016 Blog 0 Comments

The snarky rejoinder: “You mean, at Trump University???” OK, now we’ve gotten the cheap laugh…

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4 Reasons Why Thought Leadership Projects Fall Flat

August 11, 2015 Blog

Because the competition for mind space is so acute, you must avoid the pitfalls discussed here. With this approach, you’ll convince readers that your insights have value, and that your thought leadership is worth following.

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