Why Great Thought Leadership Isn’t About The Clever Words

July 16, 2019 Blog 0 Comments

I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.

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Why Marketers Must Be Better Vetters

June 11, 2019 Blog 0 Comments

In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…

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Six Ways to Make Thought Leadership More Effective

May 29, 2019 Blog 0 Comments

A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.

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No, Let’s Keep Saying “Thought Leadership”

April 11, 2019 Blog 0 Comments

A week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.

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Five Ways to Waste Money on Thought Leadership Content

January 15, 2019 Blog 0 Comments

There’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.

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When I Rule the Strategic Content World in 2019

January 1, 2019 Blog 0 Comments

Hey, a guy can dream, can’t he?

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What Thought Leadership Actually Costs

December 11, 2018 Blog 0 Comments

There’s no clear-cut dollar answer to the thought leadership cost question. But there are guidelines that can help you plan and budget – and that’s what we’re sharing here.

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Seven Habits of Highly Effective Content Marketers

November 29, 2018 Blog 0 Comments

From wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.

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4 things that just aren’t thought leadership

July 20, 2018 Blog 0 Comments

Every well-meaning marketer wants a piece of “thought leadership.” But apparently not everyone knows what it is. Here are four things I often see posing as thought leadership.

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Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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