No, let’s keep saying “thought leadership”

April 11, 2019 Blog 0 Comments

A week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.

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Sorry, But That Really Is One Ugly Baby

February 4, 2019 Blog 0 Comments

When—and how—to tell a client that their “content baby” needs a makeover.

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Compelling Content Requires Pressure Testing Your Ideas

February 11, 2015 Blog

Hurry-hurry! You know the situation: the big industry conference is looming and your authors are…

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