Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third.
Continue ReadingI want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.
Continue ReadingWhen—and how—to tell a client that their “content baby” needs a makeover.
Continue ReadingI think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.
Continue ReadingMessage for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.
Continue ReadingIt’s surprisingly easy to slip into promising something and not quite delivering, to become overly focused on the firm’s approach or methodology, or to create something that doesn’t have a strong engaging story.
Continue ReadingImagine going to an upscale steakhouse known for the finest cuts of prime beef and…
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