Why Great Thought Leadership Isn’t About The Clever Words

July 16, 2019 Blog 0 Comments

I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.

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Why Marketers Must Be Better Vetters

June 11, 2019 Blog 0 Comments

In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…

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Six Ways to Make Thought Leadership More Effective

May 29, 2019 Blog 0 Comments

A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.

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What Ought to Happen Before Thought Leadership Happens

May 15, 2019 Blog 0 Comments

The Scouts have had it right all along. That whole “Be Prepared” thing?  It applies just as much to thought leadership.

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Sorry, But That Really Is One Ugly Baby

February 4, 2019 Blog 0 Comments

When—and how—to tell a client that their “content baby” needs a makeover.

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When I Rule the Strategic Content World in 2019

January 1, 2019 Blog 0 Comments

Hey, a guy can dream, can’t he?

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The single reason why some people can’t write

August 18, 2017 Resources 0 Comments

What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?

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The 5 writers you don’t ever want on your thought leadership team

August 8, 2017 Blog 0 Comments

Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?

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Where will your next generation of thought leaders come from?

July 27, 2017 Blog 0 Comments

Who are your current thought leaders? How old are they? And who’ll be authoring the bulk of your company’s thought leadership in 10 years’ time?

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