Deciding Who Makes Thought Leadership Happen
Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third.
Continue ReadingWhy Great Thought Leadership Isn’t About The Clever Words
I want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.
Continue ReadingWhy Marketers Must Be Better Vetters
In just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…
Continue ReadingSix Ways to Make Thought Leadership More Effective
A new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.
Continue ReadingWhat Ought to Happen Before Thought Leadership Happens
The Scouts have had it right all along. That whole “Be Prepared” thing? It applies just as much to thought leadership.
Continue ReadingSorry, But That Really Is One Ugly Baby
When—and how—to tell a client that their “content baby” needs a makeover.
Continue ReadingThe single reason why some people can’t write
What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?
Continue ReadingThe 5 writers you don’t ever want on your thought leadership team
Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?
Continue ReadingWhere will your next generation of thought leaders come from?
Who are your current thought leaders? How old are they? And who’ll be authoring the bulk of your company’s thought leadership in 10 years’ time?
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