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HOW WE DO WHAT WE DO (SO WELL)

We're different from the rest

Clever Clients

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Creative Crew

Built for business

The writers and editors we select are business veterans. Most have worked for decades in publishing and strategic marketing. Many have spent years inside business. Some come from management consulting; others have backgrounds in industrial manufacturing, energy, law, defense, financial services, or technology.

Designed to keep projects moving

Projects run late for all kinds of reasons. Your executives always have to put their clients first. Or maybe someone is out sick.
No worries: Ergo Editorial puts the start back in start-stop. Our team approach ensures continuous resourcing of your critical projects.

Meet the Team

Leadership

John Kerr

John Kerr

Founder & Principal

As founder and leader of Ergo Editorial, John has assembled an ace team of business…

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Mary Brandt

Mary Brandt

Operations

Mary Brandt oversees Ergo Editorial’s corporate processes, coordinating project management and editorial support of writers…

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Jeff Garigliano

Jeff Garigliano

Editorial

Jeff Garigliano is the editorial operations lead for Ergo Editorial, where he works with clients…

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Let us turn your great ideas into lasting impressions.

How We've Helped

Read how our clients benefit from Ergo Editorial’s work

Blog

Using the Minto pyramid to start a white paper? Stop right now.

July 28, 2016 Blog 0 Comments

Not long ago, a new client asked if we were familiar with the Minto Pyramid…

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Why Thought Leaders Should Never be Writers

July 6, 2016 Blog 0 Comments

Imagine this: a senior partner has a great idea for an article. She jots down a few thoughts during a break in her client meeting. She writes up that idea on the plane ride back from the client. Done! Published. Posted. Right? Not right.

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What Makes You Think Your White Paper Is Any Good?

May 31, 2016 Blog 0 Comments

After months of debate and discussion, your big new white paper is out. But is it really any good? How will you know? Hint: scorecards.

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What Trump Can Teach Marketers About Thought Leadership

May 10, 2016 Blog 0 Comments

  The snarky rejoinder: “You mean, at Trump University???” OK, now we’ve gotten the cheap…

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4 Reasons Why Thought Leadership Projects Fall Flat

August 11, 2015 Blog

Because the competition for mind space is so acute, you must avoid the pitfalls discussed here. With this approach, you’ll convince readers that your insights have value, and that your thought leadership is worth following.

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Where Thought Leadership Ideas Should Come From

July 20, 2015 Blog

There should be broad agreement about what thought leadership is and how it’s created (and, by the way, how it’s used).

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