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HOW WE DO WHAT WE DO (SO WELL)

We're different from the rest

Clever Clients

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Creative Crew

Built for business

The writers and editors we select are business veterans. Most have worked for decades in publishing and strategic marketing. Many have spent years inside business. Some come from management consulting; others have backgrounds in industrial manufacturing, energy, law, defense, financial services, or technology.

Designed to keep projects moving

Projects run late for all kinds of reasons. Your executives always have to put their clients first. Or maybe someone is out sick.
No worries: Ergo Editorial puts the start back in start-stop. Our team approach ensures continuous resourcing of your critical projects.

Meet the Team

Leadership

John Kerr

John Kerr

Founder & Principal

As founder and leader of Ergo Editorial, John has assembled an ace team of business…

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Mary Brandt

Mary Brandt

Operations

Mary Brandt oversees Ergo Editorial’s corporate processes, coordinating project management and editorial support of writers…

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Jeff Garigliano

Jeff Garigliano

Editorial

Jeff Garigliano is the editorial operations lead for Ergo Editorial, where he works with clients…

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Let us turn your great ideas into lasting impressions.

How We've Helped

Read how our clients benefit from Ergo Editorial’s work

Blog

Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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The questions you’ve got to ask before thought leadership gets going

March 7, 2018 Blog 0 Comments

Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.

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How to do great thought leadership when you’re short on great ideas

March 6, 2018 Blog 0 Comments

Admit it, marketers: sometimes your authors – your subject-matter experts – come up empty. If your thought leadership is flat-lining, it’s time to call in the story doctors.

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Does your thought leadership make readers take action?

March 6, 2018 Blog 0 Comments

It would be great if more strategic content was written to prompt “action this day” – or any day, for that matter.

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The 5 writers you don’t ever want on your thought leadership team

August 8, 2017 Blog 0 Comments

Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?

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Where will your next generation of thought leaders come from?

July 27, 2017 Blog 0 Comments

Who are your current thought leaders? How old are they? And who’ll be authoring the bulk of your company’s thought leadership in 10 years’ time?

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