Why Your Thought Leadership Strategy Should Make You Uncomfortable

January 16, 2015 Resources 0 Comments

Thought leadership strategy is a common component of content marketing — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and thus exert the most influence over potential followers. The problem is that the term “thought leader” is often thrown around without any foundational evidence of what it truly takes to deserve the moniker.

By the abundance of anecdotal evidence, it would appear that a large volume of content is one criterion that justifies the definition. Another seems to be sharing a unique insight at one particular moment in time — sort of the “one hit wonder” of thinking — rather than long-term sustainability of original ideas. 

When he created his masterpiece, “The Thinker,” French artist Auguste Rodin created a man in an awkward, unnatural, and uncomfortable position: sitting, with his right hand on his left knee, supporting his chin.

Take a minute and try to replicate this position.

It’s awkward. Unnatural. And uncomfortable. You have to think just to get into that position.

Read more: Content Marketing Institute