Rob helps B2B marketers create strategies for developing engaging and informative editorial content. He has made his career in publishing and content marketing, and most recently served as editorial director of eMediaVitals, an online publication covering the media industry’s transition from print to digital. He was the founding editor-in-chief of CMO, a critically acclaimed publication for senior marketing executives, which received the ASBPE’s Magazine of the Year award in 2005. Prior to CMO, Rob was a senior editor with McKinsey & Company, where he built and managed a core service line to create thought leadership content for clients. Rob also served as executive news editor of PC Week, an award-winning technology newsweekly. Rob also runs his own business, 822 Media.