Take a lesson from Abbott & Costello: When you’re creating thought leadership content, it does matter who’s on first, second, and third.
Continue ReadingI want to kill off the myth that all it takes is a great writer to create killer strategic content for businesses. The truth is, you could hire the world’s best writer from any era and they would probably fail in our line of work.
Continue ReadingIn just 10 minutes, marketers can vastly improve the quality of the thought leadership content they’re producing. Here’s how…
Continue ReadingA new study by Edelman and LinkedIn reveals that 58% of respondents said thought leadership directly led decision makers to award business to an organization. More startling: 29% decided not to award business to a company based on its thought leadership.
Continue ReadingA week or so ago, I reposted a pointed critique of the term “thought leadership.” Then I realized I’d become part of the howling mob.
Continue ReadingThere’s no one single reason for ballooning costs of content. It’s more common to see several factors converging to inflate the invoice. Let’s break down five of the usual suspects.
Continue ReadingThere’s no clear-cut dollar answer to the thought leadership cost question. But there are guidelines that can help you plan and budget – and that’s what we’re sharing here.
Continue ReadingFrom wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.
Continue ReadingEvery well-meaning marketer wants a piece of “thought leadership.” But apparently not everyone knows what it is. Here are four things I often see posing as thought leadership.
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