Is your thought leadership structurally sound?

September 20, 2017 Resources 0 Comments

If you want your thought leadership to be read and remembered, getting the structure right is a great investment.

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Thought leadership content: why hire a writer when you need a story doctor?

October 12, 2016 Blog 0 Comments

Any competent writer will be able to produce a passable first draft, working from a bullet-point outline or notes or slide deck. But a story doctor will do much more…

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Why Thought Leaders Should Never be Writers

July 6, 2016 Blog 0 Comments

Imagine this: a senior partner has a great idea for an article. She jots down a few thoughts during a break in her client meeting. She writes up that idea on the plane ride back from the client. Done! Published. Posted. Right? Not right.

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Intel Tells Stories That Go Beyond Chips

June 27, 2016 Resources 0 Comments

Maybe you associate Intel with the processor that makes your laptop work. On one hand, that’s a triumph of branding.
On the other hand, it’s a potential problem…

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The Art of Story Telling

February 18, 2015 Blog

Ever sit in on a presentation as you strain to read the small font delivered in a …

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