Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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The questions you’ve got to ask before thought leadership gets going

March 7, 2018 Blog 0 Comments

Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.

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A lesson in how not to write thought leadership

October 11, 2017 Resources 0 Comments

It’s surprisingly easy to slip into promising something and not quite delivering, to become overly focused on the firm’s approach or methodology, or to create something that doesn’t have a strong engaging story.

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“Can I have the meat, please?” (not if you want well-done thought leadership content)

August 11, 2016 Blog 0 Comments

Imagine going to an upscale steakhouse known for the finest cuts of prime beef and…

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