The Power of Consumer Stories in Digital Marketing

July 27, 2017 Resources 0 Comments

Consumer-based storytelling influences people to consider purchasing products. Can B2B marketers co-opt storytelling techniques used in B2C marketing?

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Does your thought leadership deliver a positive customer experience?

May 19, 2017 Resources 0 Comments

Almost every successful company recognizes that it is in the business of customer experience. But what about the customer experience of the people accessing your thought leadership?

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