Seven Habits of Highly Effective Content Marketers

November 29, 2018 Blog 0 Comments

From wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.

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4 things that just aren’t thought leadership

July 20, 2018 Blog 0 Comments

Every well-meaning marketer wants a piece of “thought leadership.” But apparently not everyone knows what it is. Here are four things I often see posing as thought leadership.

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Passion: The key ingredient in great thought leadership?

July 13, 2017 Resources 0 Comments

With passion, authors can do what it takes to create influential content. Are you as passionate as our interviewees about your next piece of content? Do you have an extreme interest in the topic, and in influencing others with new insights?

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Ghostwriters for thought leadership? Nothing scary about that!

March 23, 2017 Blog 0 Comments

Done right, using a ghostwriter for thought leadership actually mitigates risk for the companies that create it.

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Content marketers: still having Groundhog Day moments?

February 2, 2017 Blog 0 Comments

It’s Groundhog Day! Remember the movie of the same name, where Bill Murray, as an arrogant weatherman, is forced to live the same day over and over again? Seems to me that’s often how many marketers experience the development of thought leadership content.

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Make Content Creation Great Again!

January 12, 2017 Blog 0 Comments

Love him or loathe him, America’s new president can message.

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Why “me too” thought leadership may not be “meh”

November 30, 2016 Blog 0 Comments

This must sound weird coming from someone whose definition of thought leadership content hinges on “communicating insightful and persuasive ideas” but…sometimes piggybacking on someone else’s ideas is OK too.

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Want great thought leadership content for the long haul? Don’t just flag down the next solo freelancer.

November 2, 2016 Blog 0 Comments

Too often, content marketers think of freelance writers as taxicabs, circling the block, constantly looking for a fare.

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Thought leadership content: why hire a writer when you need a story doctor?

October 12, 2016 Blog 0 Comments

Any competent writer will be able to produce a passable first draft, working from a bullet-point outline or notes or slide deck. But a story doctor will do much more…

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“Can I have the meat, please?” (not if you want well-done thought leadership content)

August 11, 2016 Blog 0 Comments

Imagine going to an upscale steakhouse known for the finest cuts of prime beef and…

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