Is your thought leadership structurally sound?
If you want your thought leadership to be read and remembered, getting the structure right is a great investment.
Continue ReadingThe single reason why some people can’t write
What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?
Continue ReadingYou really shouldn’t try to fake expertise
Originally published by Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions at Source Global Research …
Continue ReadingThe 5 writers you don’t ever want on your thought leadership team
Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?
Continue ReadingWhere will your next generation of thought leaders come from?
Who are your current thought leaders? How old are they? And who’ll be authoring the bulk of your company’s thought leadership in 10 years’ time?
Continue ReadingThe Power of Consumer Stories in Digital Marketing
Consumer-based storytelling influences people to consider purchasing products. Can B2B marketers co-opt storytelling techniques used in B2C marketing?
Continue Reading3 tips for increasing the reach of your next white paper
In our experience, marketers work incredibly hard to develop and publish thought leadership but they tend not to put as much muscle into getting clients to engage with the paper or report or article. It’s time for a new approach.
Continue ReadingPassion: The key ingredient in great thought leadership?
With passion, authors can do what it takes to create influential content. Are you as passionate as our interviewees about your next piece of content? Do you have an extreme interest in the topic, and in influencing others with new insights?
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