Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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The questions you’ve got to ask before thought leadership gets going

March 7, 2018 Blog 0 Comments

Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.

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How to do great thought leadership when you’re short on great ideas

March 6, 2018 Blog 0 Comments

Admit it, marketers: sometimes your authors – your subject-matter experts – come up empty. If your thought leadership is flat-lining, it’s time to call in the story doctors.

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Does your thought leadership make readers take action?

March 6, 2018 Blog 0 Comments

It would be great if more strategic content was written to prompt “action this day” – or any day, for that matter.

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A lesson in how not to write thought leadership

October 11, 2017 Resources 0 Comments

It’s surprisingly easy to slip into promising something and not quite delivering, to become overly focused on the firm’s approach or methodology, or to create something that doesn’t have a strong engaging story.

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Is your thought leadership structurally sound?

September 20, 2017 Resources 0 Comments

If you want your thought leadership to be read and remembered, getting the structure right is a great investment.

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The single reason why some people can’t write

August 18, 2017 Resources 0 Comments

What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?

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You really shouldn’t try to fake expertise

August 10, 2017 Resources 0 Comments

Originally published by Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions at Source Global Research …

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The 5 writers you don’t ever want on your thought leadership team

August 8, 2017 Blog 0 Comments

Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?

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