Is your thought leadership structurally sound?

September 20, 2017 Resources 0 Comments

If you want your thought leadership to be read and remembered, getting the structure right is a great investment.

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The single reason why some people can’t write

August 18, 2017 Resources 0 Comments

What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?

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You really shouldn’t try to fake expertise

August 10, 2017 Resources 0 Comments

Originally published by Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions at Source Global Research …

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The Power of Consumer Stories in Digital Marketing

July 27, 2017 Resources 0 Comments

Consumer-based storytelling influences people to consider purchasing products. Can B2B marketers co-opt storytelling techniques used in B2C marketing?

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Passion: The key ingredient in great thought leadership?

July 13, 2017 Resources 0 Comments

With passion, authors can do what it takes to create influential content. Are you as passionate as our interviewees about your next piece of content? Do you have an extreme interest in the topic, and in influencing others with new insights?

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Does your thought leadership deliver a positive customer experience?

May 19, 2017 Resources 0 Comments

Almost every successful company recognizes that it is in the business of customer experience. But what about the customer experience of the people accessing your thought leadership?

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What gets in the way of sharing colleagues’ thought leadership?

December 14, 2016 Resources 0 Comments

The firm invests in a great piece of thought leadership, but only a small percentage of the consultants who could share it with relevant contacts do so.

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Even McKinsey has got the survey virus — what’s the antidote?

July 27, 2016 Resources 0 Comments

We often ask senior executives what business issue they would like help with and never have any of them ever said, “You know what I really want? A survey.

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Intel Tells Stories That Go Beyond Chips

June 27, 2016 Resources 0 Comments

Maybe you associate Intel with the processor that makes your laptop work. On one hand, that’s a triumph of branding.
On the other hand, it’s a potential problem…

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What we found when we mystery-shopped thought leadership newsletters

July 22, 2015 Resources

We set one of our analysts the task of signing up for messages – newsletters, alerts, updates, and such – about thought leadership from some of the world’s leading consulting firms and then sitting back and waiting to see what happened next.

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