BLOG

Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting – we promise.

How PowerPoint is wrecking your thought leadership

May 8, 2017 Blog 0 Comments

You’ve seen them: papers that start out with a tantalizing headline and opening text that really grabs you in anticipation of learning something great. And then you get to the first chart [sound of screeching tires].

Continue Reading

Beware of thought leadership that’s deep-fried in data

April 26, 2017 Blog 0 Comments

Too much of a good thing is… bad. And way too much of it is really bad.

Continue Reading

Ghostwriters for thought leadership? Nothing scary about that!

March 23, 2017 Blog 0 Comments

Done right, using a ghostwriter for thought leadership actually mitigates risk for the companies that create it.

Continue Reading

Q: If you’re blogging, are you a thought leader? (A: maybe not)

March 15, 2017 Blog 0 Comments

These days, it seems like more and more professional services firms are turning to blogs as their preferred expression of thought leadership. That’s a mistake.

Continue Reading

Content marketers: still having Groundhog Day moments?

February 2, 2017 Blog 0 Comments

It’s Groundhog Day! Remember the movie of the same name, where Bill Murray, as an arrogant weatherman, is forced to live the same day over and over again? Seems to me that’s often how many marketers experience the development of thought leadership content.

Continue Reading

Make Content Creation Great Again!

January 12, 2017 Blog 0 Comments

Love him or loathe him, America’s new president can message.

Continue Reading

What should customers do with your thought leadership, anyway?

January 9, 2017 Blog 0 Comments

If you answered “pick up the phone and give us a contract,” then you may as well give the sales team the rest of the month off. That call ain’t gonna happen…

Continue Reading

Why “me too” thought leadership may not be “meh”

November 30, 2016 Blog 0 Comments

This must sound weird coming from someone whose definition of thought leadership content hinges on “communicating insightful and persuasive ideas” but…sometimes piggybacking on someone else’s ideas is OK too.

Continue Reading

Want great thought leadership content for the long haul? Don’t just flag down the next solo freelancer.

November 2, 2016 Blog 0 Comments

Too often, content marketers think of freelance writers as taxicabs, circling the block, constantly looking for a fare.

Continue Reading