6 Ways Thought Leadership Will Take Your Marketing To New Levels

There are a lot of definitions of thought leadership floating around these days. People declare themselves thought leaders because they wrote a book or because they have an occasional speaking gig. Thought leadership is more than an article, a book, a speaking gig, or an award: It’s truly leading a space in thought and serving as a resource for others in your area.

And if you do it correctly, you’ll be rewarded across all your marketing channels. Here are six areas that will reap the benefits of a successful thought leadership campaign:

1. Reputation Management

Reputation management firms are typically fueled by companies or individuals haunted by negative search results. I’ve seen people endure everything from a “Peeping Tom” reputation to a “sued for fraud” result, and companies will pay anything to get rid of these landmines.

Are you the type of company that waits for your car to break down, or do you perform preventative maintenance? Look at reputation management the same way.

Read more: Forbes