The single reason why some people can’t write

August 18, 2017 Resources 0 Comments

What is “the Curse of Knowledge?” And why is it responsible for so much bad prose?

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You really shouldn’t try to fake expertise

August 10, 2017 Resources 0 Comments

Originally published by Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions at Source Global Research …

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The 5 writers you don’t ever want on your thought leadership team

August 8, 2017 Blog 0 Comments

Writers aren’t all manufactured on the same assembly line. Which kind of writer is most valuable to most marketers most of the time?

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