Does your thought leadership deliver a positive customer experience?
Almost every successful company recognizes that it is in the business of customer experience. But what about the customer experience of the people accessing your thought leadership?
Continue ReadingHow PowerPoint is wrecking your thought leadership
You’ve seen them: papers that start out with a tantalizing headline and opening text that really grabs you in anticipation of learning something great. And then you get to the first chart [sound of screeching tires].
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