Ghostwriters for thought leadership? Nothing scary about that!

March 23, 2017 Blog 0 Comments

Done right, using a ghostwriter for thought leadership actually mitigates risk for the companies that create it.

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Q: If you’re blogging, are you a thought leader? (A: maybe not)

March 15, 2017 Blog 0 Comments

These days, it seems like more and more professional services firms are turning to blogs as their preferred expression of thought leadership. That’s a mistake.

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