Say What?

Here’s what we do. We write. We edit. We help thought leaders get the ideas out of their heads and into the hands of their customers and prospects. We create strategic content that makes marketing campaigns far more effective. If you’ve got a big idea you want your target readers to know about, we can give the idea the impact it needs to get their attention—and hold it.

Who needs this stuff and why?

Business leaders need thought leadership content. So do consultants. So do subject-matter experts of all stripes. Marketers too.

They need premium content because they understand that big ideas, expressed well, cut through the noise to bolster their brand equity, tap new markets, and strengthen relationships with clients, partners, and employees.

What kind of stuff?

We write, edit and advise on articles, white papers, blogs, speeches, and much more. It’s big stuff and little stuff, from research-based reports that take weeks to blurbs and teasers that take minutes.

We meet subject-matter experts anywhere they need us: we can start with the outlines or drafts they’ve already drafted or with the merest ideas.

Our tagline says it all: “The best expression of your great ideas”

What We Deliver

Click the file tabs to learn how Ergo Editorial can help you.


  • Point of view articles

    Timely mid-sized pieces that express a big idea clearly and crisply, and are flexible enough to be used in a variety of channels.

  • White papers

    In-depth guides on the topics that matter most to your firm and your customers.

  • Mini books

    In-depth content viewed from multiple angles and portioned into easily consumed chapters.

  • Case studies

    Real-world scenarios that shine the spotlight on your solutions to clients’ challenges.

  • Bylined articles

    Expert commentary that cements your credibility—in the media your target audience reads.

  • Research reports

    Your data and the stories behind it, packaged to inform and influence your clients.

  • Speechwriting

    Your ideas, in your voice, targeted to your audience and built to hold their attention.

  • Video Scripts

    Compelling stories that inspire and influence your audience.

  • Blog posts

    Powerful perspectives that strengthen your authority and expand your social reach.

  • Website content

    Engaging pages and promos that attract and inform your customers.

  • Layout and design

    Using your design templates and protocols (or developing new ones) to lay out text and graphics in the most attractive ways.

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    View Samples

  • Editorial calendar planning

    Mapping out the editorial elements of your strategic marketing campaign in practical, economical ways.

  • Editorial best practices

    Applying best practices to avoid common pitfalls, accelerate thought leadership delivery, and minimize costs.

  • Content quality audits

    Gauging the impact of your thought leadership content compared to that of your competitors.

  • Copy editing

    Ensuring that your best ideas are expressed with correct spelling, punctuation, grammar, and more—and all adhering to your brand guidelines.

  • Fact checking

    Making sure that all names, dates, statistics, calculations, citations, and more are absolutely correct.

  • Thought leadership workshops

    Customized, hands-on programs on topics from strategy through execution.

  • One-on-one executive coaching

    Personalized coaching for select thought leaders on your team.

  • Thought leadership webinars

    Online programs that extend training to a larger audience.

  • Team training

    A multi-session approach to turn your junior associates into a strong bench of thought leaders.

If it’s to do with envisioning, prototyping, proposing, developing,
refining, or planning strategic content, we’re all over it.

HOW WE DO WHAT WE DO (SO WELL)

We're different from the rest

Creating high-impact content calls for much more than wordcraft or a nose for news. It doesn’t spring naturally from a degree in English Lit or years as a reporter or magazine editor. It comes from an approach that’s all about business – your business.

  • Our approach starts with dumb questions…

    • Why do you want to publish this now, this year?
    • Which competitors have published most on this topic?
    • How is your argument different – and stronger?
    • How would you sum it up for a target reader in a 30-second elevator ride?
    • What data do you have to defend your argument?
    • What examples can you cite to bring the story to life?
  • … follows a smooth process..
     

    We use a proven publishing process – with your resources and budget very much in mind.

    As with any business process, publishing gets derailed when roles and responsibilities are unclear, when dogma overshadows discussion, and when governance of the process is weak. We keep things on track and on time.

  • …and it’s not over until it’s over
     

    Throughout the publishing process, we listen with both ears open. We check in regularly to stay alert to changes as the project unfolds, and to make sure you’re getting what you need. It’s all part of treating your publishing priorities as our business priorities.

Content may be king – but process is the prince.

Clever Clients

Our clients are busy C-suite executives and senior partners – and the marketing and publishing professionals who support them. Most of those business leaders are in top-tier management consulting firms, but they’re also in technology firms, academia, and the finance world.

What they share

All of our clients have something in common: they live and breathe big ideas. Those ideas are crucial components of their market positioning. For many, the ideas are the primary way they convey their experience, insights and action orientation to their clients and prospects.

What they need

Our clients think up big ideas – but writing about them is a different matter. They need “story doctors” who can take the outlines of those ideas and turn them into powerful, persuasive messages. Who confidently provide constructive critiques. Who help package those ideas to suit all the channels through which their clients and prospects consume strategic content.

That’s where Ergo Editorial comes in.

…and a bunch of other big names you most certainly have heard of…

Testimonials

Creative Crew

We’re not what you imagine when you think of “writers.” Ergo Editorial stands apart from other agencies and typical freelance writers – in all sorts of ways that benefit you. Here’s a glimpse of who we are:

All about impact

With Ergo Editorial, you get far more than “wordsmiths.” You get story doctors – true thought partners who help shape your experts’ stories for highest impact. We don’t just take notes; we provide prompt, decisive recommendations and informed, constructive pushback.

Built for business

Our writers and editors are business veterans. Most of us have worked for decades in publishing and strategic marketing. Many of us have spent years inside business. Some come from management consulting; others have backgrounds in industrial manufacturing, energy, law, defense, financial services, or technology.

Here to serve

We are customer-first people who listen hard, revise readily, and advise with care. We’re also process perfectionists, promoting best practices from beginning to end of every project.
And we’re good stewards of your time and money, working efficiently and advising on efficiencies.

Designed to keep projects moving

Projects run late for all kinds of reasons. Your executives always have to put their clients first. Or maybe someone is out sick.
No worries: we put the start back in start-stop. Our team approach ensures continuous resourcing of your critical projects.

Made to scale up

Need to produce big stuff – like a multi-chapter book or a series of related articles? We assemble teams of experienced writers for just such projects. Then, our project managers work continually with the whole team, keeping things on time and on budget.

Attuned to Consistent Voice

Different folks have different strokes — and clients absolutely notice when writing styles differ. Our processes ensure that your strategic content is consistent from end to end in tone, voice and structure.

More than what you’re used to, right?

Meet the Team

Our content creators and editors have distinctive backgrounds in business journalism, management consulting, marketing, and editing. Many on our team have run content businesses or managed thought leadership programs at leading companies. Past employers include The Harvard Business Review, Newsweek, The Wall Street Journal, and The New York Times, not to mention some of the world’s leading universities and the companies we serve as clients.

Leadership

John Kerr

John Kerr

Founder & Principal

As founder and leader of Ergo Editorial, John has assembled an ace team of business…

Read more
Mary Brandt

Mary Brandt

Operations

Mary Brandt oversees Ergo Editorial’s corporate processes, coordinating project management and editorial support of writers…

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Jeff Garigliano

Jeff Garigliano

Editorial

Jeff Garigliano is the editorial operations lead for Ergo Editorial, where he works with clients…

Read more

And Here’s A Glimpse Of Some Of Our Writing And Editing Talent

Let us turn your great ideas into lasting impressions.

How We've Helped

Read how our clients benefit from Ergo Editorial’s work

Blog

YOU CAN’T SHUT US UP ABOUT THIS STUFF

Listen up! We have all kinds of opinions about how
to do this stuff right. No ranting — we promise.

Seven Habits of Highly Effective Content Marketers

November 29, 2018 Blog 0 Comments

From wrangling creatives to controlling the budget—see what it takes to be a content marketing maestro.

Continue Reading

4 things that just aren’t thought leadership

July 20, 2018 Blog 0 Comments

Every well-meaning marketer wants a piece of “thought leadership.” But apparently not everyone knows what it is. Here are four things I often see posing as thought leadership.

Continue Reading

Thought leadership is getting worse (so what can you do about it?)

July 10, 2018 Blog 0 Comments

I think the quality of thought leadership is declining. Here’s what I see as the main sticking points – along with my thoughts on how you can start unsticking things.

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The questions you’ve got to ask before thought leadership gets going

March 7, 2018 Blog 0 Comments

Message for marketers needing to publish new thought leadership: Make sure your authors have their ducks in a row.

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How to do great thought leadership when you’re short on great ideas

March 6, 2018 Blog 0 Comments

Admit it, marketers: sometimes your authors – your subject-matter experts – come up empty. If your thought leadership is flat-lining, it’s time to call in the story doctors.

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Does your thought leadership make readers take action?

March 6, 2018 Blog 0 Comments

It would be great if more strategic content was written to prompt “action this day” – or any day, for that matter.

Continue Reading

Contact


CONTENT SEEKERS

Maybe you’re at the ideation stage of creating strategic content for your practice or your whole organization. Perhaps you’ve already got the big ideas locked down, but you need resources fast to get those ideas out into the market. Whatever the stage, size or scope, we can help. Contact us today to see how we can help your organization capture and communicate your best ideas.

Tell us how we can help you. +1 978 897 0555

CONTENT CREATORS

Please say a bit about yourself! Send us your CV and some clips and tell us, in a paragraph or two, what you do to deliver top-quality work to very demanding organizations.

We source projects all over the world, in every business function and across almost every industry. We’re always looking to augment the Ergo Editorial team with great writers, editors and designers who really understand everything that’s needed to produce top-tier strategic content, day in and day out.

Tell us how we can help you. +1 978 897 0555